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Thursday, October 15 • 09:00 - 09:40
Holistic Event Analytics at SoundCloud

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Great analysis begins with great data, and great data for platforms like SoundCloud often begins with great event tracking. With user experiences that often vary across different client implementations (soundcloud.com versus the SoundCloud iOS and Android apps), how does one design a tracking framework that works effectively across multiple apps?
The Holistic Tracking Initiative is a project at SoundCloud aimed at unifying and standardizing the way we do user behavior tracking across all SoundCloud experiences by aligning tracking logic with a platform's underlying information architecture. The talk will introduce an overview of the framework along with motivations behind the project, challenges faced along the way, and several interesting use case analyses that are made possible when following this framework.

avatar for Cory Levinson

Cory Levinson

Data Analyst, SoundCloud
Cory Levinson has been active as a data analyst at SoundCloud in Berlin since 2011. Past projects include focusing on analytics for creator product experiences, and designing frameworks for enabling social network analysis within the SoundCloud. He is currently the analytics lead... Read More →

Thursday October 15, 2015 09:00 - 09:40 CEST
Mátyás I-II.