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International Business Intelligence and analytics conference in the lovely city of Budapest, Hungary
budapestbiforum.com
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Thursday, October 15 • 15:30 - 15:55
Multichannel personalization in retailing

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Today customers are getting used to receive personalized services in the online world in the form of personalized recommendations and offers tailored to their needs. To keep up with this customer demands, brick & mortar businesses, including retailers also have to adapt to this trend if they want to keep their market position against online-only competitors.

In the talk we present a case study from of a hypermarket chain that started this transformation and now provides personalized offers to its loyalty card users using different channels to increase customer loyalty, improve brand image, and boost sales

In this project Gravity empowers advanced digital marketing campaigns, personalized couponing, website recommendations and personalized email campaigns with its customizable RECO Enterprise recommendation system and advanced analytics expertise. We discuss the prerequisites of the personalization project in terms of required data, introduces the personalization features and use-cases supported by recommendation module, and report on the initial results.

Speakers
avatar for Németh Bottyán

Németh Bottyán

Product Owner, Gravity R&D
Bottyán is one of the founders and has been working at Gravity R&D from the very beginning. He is directing the development of Gravity’s recommendation engine from several aspects. Bottyán oversaw the company scale up recommendations served per day from several million per day, to over 100 million per day. At the same time, he assisted Gravity in the addition of extra recommendation and personalization related features. He... Read More →


Thursday October 15, 2015 15:30 - 15:55
Mátyás I.