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International Business Intelligence and analytics conference in the lovely city of Budapest, Hungary
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Thursday, October 15 • 14:40 - 15:10
How to build a data-driven culture

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Prezi is providing an amazing zooming presentation tool, that is cool. But how can we measure if we are moving to the right direction? The answer is to be data-driven. What does this mean? Support your decisions with data. But it doesn't mean, that everything can be answer only by using data. You need your dreams and innovative ideas, but data and analytics can help you to make better trade-offs. Unfortunately this is not an easy situation. The whole organization should understand: data and logs are important and you need to ask the good questions. Prezi is on the way how to form the thoughts about data, and has started to use it heavily. But the journey has been a bumpy road so far. If you are interested in where we started, what our successes and failures were, what the biggest challenge was and how we are using data right now, you should come to listen my talk.

avatar for Attila Petróczi

Attila Petróczi

Data Analytics Manager, Prezi
Attila has experience in working with analysts, data engineers and also with stakeholders. As a lecturer of Budapest Business School he knows about the scientific background of analytics. Also as he was a consultant, he learnt how to be successful in managing hard and complex analytical projects. He was the first data analyst at Prezi, and he started to build the data-driven culture there. Later he was responsible for the company-wide metrics and... Read More →

Thursday October 15, 2015 14:40 - 15:10
Mátyás I.