Budapest BI 2015

Prezi is providing an amazing zooming presentation tool, that is cool. But how can we measure if we are moving to the right direction? The answer is to be data-driven. What does this mean? Support your decisions with data. But it doesn't mean, that everything can be answer only by using data. You need your dreams and innovative ideas, but data and analytics can help you to make better trade-offs. Unfortunately this is not an easy situation. The whole organization should understand: data and logs are important and you need to ask the good questions. Prezi is on the way how to form the thoughts about data, and has started to use it heavily. But the journey has been a bumpy road so far. If you are interested in where we started, what our successes and failures were, what the biggest challenge was and how we are using data right now, you should come to listen my talk.